What are leaflets?
A leaflet is a printed sheet designed to inform rather than simply promote. Leaflets can be flat or folded and are typically used for service information, patient or customer guidance, product details and campaign messaging.
Common uses
- Service and product information
- Customer and visitor guidance
- Public information campaigns
- Membership and enrolment information
- Point-of-sale information racks
Sizes and formats
| Format | Size | Typically used for |
|---|---|---|
| A5 | 148 × 210mm | Popular for information leaflets |
| A4 | 210 × 297mm | Can be supplied flat or folded |
| DL | 99 × 210mm | Slim format for racks and envelopes |
| Square | e.g. 148 × 148mm | A distinctive format; ask about availability |
Available formats depend on production availability. Custom sizes may be possible — mention them in your enquiry.
Materials and finishes
Information leaflets are frequently printed on 130–170gsm silk or uncoated stocks. Uncoated paper is easier to write on and reads well under bright light, while silk gives richer colour for photography.
Printing options
Digital printing tends to suit shorter runs, quick reprints and personalised or versioned work. Litho printing tends to become more economical as quantities rise and gives excellent colour consistency on long runs. The right method depends on your quantity, stock and finish, and we'll suggest an approach in your quotation.
Quantities
Many organisations order leaflets in batches and reprint as information changes. If content is likely to be updated, a smaller first run can avoid waste.
Artwork requirements
- Supply a print-ready PDF at finished size
- Add 3mm bleed to every edge
- Keep text and logos at least 3mm inside the trim
- Use images around 300dpi at final size
- Set colours to CMYK (or name Pantone spot colours)
- Embed fonts or convert them to outlines
Turnaround and delivery
Turnaround depends on the product, specification, quantity, finishing, supplier availability and delivery location. Tell us when you need your leaflets and where they're going, and we'll confirm what's achievable in your quotation. We deliver to addresses across the UK.
Leaflets: frequently asked questions
When should I choose a leaflet instead of a brochure?
Choose a leaflet when your content fits on one sheet, even if folded. Once you need several pages, a stapled brochure or booklet usually reads better.
Can leaflets be printed on recycled paper?
Recycled and FSC®-certified papers are often available from production partners. Mention it in your enquiry and we'll include suitable options where available.
