Quick answer
GSM stands for grams per square metre — the weight of one square metre of paper. Higher gsm usually means thicker, stiffer paper, but thickness also depends on the paper type: an uncoated sheet often feels thicker than a coated sheet of the same gsm.
A quick guide to gsm
| GSM | Feels like | Typical uses |
|---|---|---|
| 80–100 | Office paper | Letterheads, text pages |
| 130–170 | Quality leaflet | Flyers, brochure pages |
| 250–300 | Light card | Covers, menus |
| 350–450 | Card | Business cards, postcards |
Why gsm isn't the whole story
Bulk (thickness), coating and stiffness also matter. If the feel is important, ask about samples.
This guide gives general information about commercial printing. Specifications and availability vary between production partners; we'll confirm the details for your project in your quotation. Request a quote.
